In doing so, the multi-channel campaign relays the importance of protecting and caring for your hands, creating a meaningful and important role for INEOS’ hand wash in all aspects of consumers' lives. Consumer research has shown that the new INEOS hand wash range outperforms the UKs #1 hand wash*, with a better fragrance, lathers better, cleans better and moisturises better.Ĭreatively conceived and executed by The&Partnership, with Wavemaker responsible for all media planning and buying, You Can Handle Anything is a compelling snapshot of human endeavour - championing the vital role of hands in everyday life.The new range of products features ingredients that help boost feelings of well-being and help assist stress and fatigue levels.The new range of hand wash has been developed from years of scientific expertise to ensure it performs to the highest standard.The INEOS hygienics brand was launched following the global covid-19 pandemic - where INEOS used their chemical expertise to open factories in the UK, Europe and the US, each in just 10 days to gift hand hygiene products to hospitals around the world.Avoiding the cliché tropes of the hand hygiene advertising category, such as ‘99.9%’ and ‘defence’, the campaign is a bold and unfiltered look into the incredible things our hands help us to achieve every day. To celebrate the launch of their new handwash, the latest product in the INEOS hygienics range, INEOS has delivered a new brand campaign - You Can Handle Anything.
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